About Us

Considered the godfather of vegetarian and plant-based diets in Melbourne, Vincent opened his Footscray vegetarian superstore, Vincent Vegetarian Food, in 1996. Back then, his customers were a niche section of the community who ate a vegetarian or plant-based diet for personal or cultural reasons. Fast forward twenty years and that customer base has grown exponentially as global trends see an increasing number of consumers turning away from meat and animal products, overwhelmingly citing environmental and moral motivations.

The team at Vincent’s travel frequently in search of new and exciting products, importing goods that are seldom found anywhere else in Australia as well as a range of Vincent’s own products that are exclusive to the store.

If you want to learn more, please contact us via our Contact page or come visit our friendly team or shop online!